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Digital Growth Consultant

United Kingdom, England, LondonConsulting Services

Job description


About the Role
As the Digital Growth Consultant at Pugpig you’ll be advising some of the world's leading media brands on how to grow revenues by supporting the optimisation of their audience acquisition, conversion and retention activities.


You will be a part of a small team of consultants with expertise in product development, product management, UX, design, insights and digital growth. As a new business line for Pugpig, you will help with business development in addition to the delivery of consulting services.

You will support client product development on Pugpig’s platform so that their products will meet or exceed clients’ audience and revenue goals. Using data and experiments, you will help our clients iterate their products to grow audiences and increase their revenue.

You will be a vocal, inspiring thought leader, who has opinions about the future of publishing and how growing audiences and increasing engagement will drive sustainable revenue growth. You will work with our marketing team to develop white papers, insight, market analysis and other content that will reinforce the Pugpig brand as an industry leader in delivering digital publishing products and services.

About you:

  • You have deep experience of audience development and revenue strategies in the publishing industry, either from an agency or publisher perspective.

  • You have experience managing subscription and membership conversion funnels.

  • You have experience in audience development strategies to build awareness and engagement that lead to conversion including projects in SEO, social media, newsletters and ASO.

  • You have experience with subscription and membership platforms used in the media industry including Piano, Zephyr, CDS and Poool.

  • You have experience in data and insights tools both in subscription and membership platforms and common analytics platforms commonly used in media including Google Analytics and Adobe Analytics.

  • You will have knowledge of onboarding strategies to help retain newly acquired subscribers or members.

  • You have experience in A/B testing to optimise subscription and membership conversion. A bonus would be if you have experience using A/B testing to support application store optimisation projects.

  • You love speaking to customers and have excellent verbal and written communication skills.

  • You have opinions about the industry and you’re willing to share them in public

  • You’re happy working in a busy, buzzy environment and are adept at juggling multiple priorities at a time.

  • You’re tech savvy and have a genuine interest in software and digital products.


About Pugpig

  • We believe that publishing is important and that it has a great future

  • Our purpose is to power the publishing platforms that will help secure that future

  • We do this by working in close partnership with our customers to conceive, evolve, customise and operate our platforms, so they can focus on their core business

  • Our platforms power hundreds of apps for the biggest media brands in the world, from The Economist, Condé Nast and Gannett, to News Corporation, Hearst and Tortoise and many more

  • We work with news media, consumer magazines, B2B publishers and membership organisations

  • Our teams in London and New York offer deep expertise and support to customers around the world


Working at Pugpig

Here are some of the things you’ll experience if you come and join us…

  • You’ll be working with the world’s best media companies

  • Alongside an awesome, vibrant team of technology professionals

  • With a set of values that puts an emphasis on quality of life for all of our team members

  • Hybrid working and shorter days on Wednesdays and Fridays

  • Performance-related bonus scheme

  • Discounted gym membership

  • Volunteering days every year so that you can support a charity that’s close to your heart

  • Training and conference budgets that help you stay on the top of your game

  • Free breakfast, fruit and drinks in the office

  • Loads of team social activities

Job requirements


  • Help clients grow their audiences with a focus on moving users through conversion funnels to become paying members and subscribers.

  • Support clients in designing membership and subscription bundles.

  • Support clients with diversifying revenue streams.

  • Support client data strategies in cooperation with members of the team, including developing first-party data sources.

  • Support clients in balancing audience revenue with advertising.

  • Work with publishers to develop KPIs relating to audience and revenue growth

  • After launch, work with the rest of the team to refine and develop the product with a specific focus on revenue growth.

  • Sell and deliver consulting work to publishers.

  • Publish industry thought leadership across a spectrum of topics.

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